Your privacy, in plain words

What we keep, and why

• Your email address — so you can sign in, and so we can reach you about your account.
• Your questions and Pops' answers — so you can look back at them and so Pops remembers the conversation.
• The notes your family adds in Family Setup (a name, a trusted contact) — so Pops can be personal and point you to someone you trust when it matters.
• How many questions you asked, and the language you chose — so the daily limits and the app work properly.
• Support messages you send us — so we can answer you.
• Basic technical information (such as your country and browser type) — for security and to understand whether our advertising works.

Photos you send are used to answer that one question and are never kept. We do not sell your information to anyone.

The legal ground we stand on

We use your information because it is needed to provide the service you signed up for, because we have a legitimate interest in keeping the service secure and improving it, and — for advertising measurement — only with your consent where the law asks for it.

Who sees your information

• The services that run Pops for us: hosting and sign-in (Lovable Cloud) and the artificial-intelligence service that writes the answers (Lovable AI).
• Paddle, our payment provider and Merchant of Record, when you buy a subscription — they handle the payment, taxes and invoices. Your card details never reach Pops.
• The Meta Pixel counts visits so we know whether our adverts work. It does not receive your name, email or conversations, and where the law asks for it we ask you first.
• Google Analytics counts visits and page views so we know which parts of Pops are used. It does not receive your name, email or conversations.
• Professional advisers, or authorities where the law requires it.

How long we keep it

We keep your information while your account exists. You can clear your conversations or delete your entire account yourself in Settings, and it is gone for good. Information we must keep by law (for example payment records, which Paddle holds) is kept only as long as required.

Your rights

You can see, correct, export or delete your information, and you can object to or limit how we use it. You can withdraw the cookie consent at any time by clearing your browser data for this site. To use any of these rights, write to us through the support page — we answer within one month. If you are unhappy with how we handle your data, you can also complain to your local data-protection authority.

Where your information goes

The services that run Pops may process information in other countries, including the United States. Where information leaves the UK or the European Economic Area, it is protected by standard contractual safeguards or an adequacy decision.

Cookies

Pops itself needs only the essential storage that keeps you signed in. The advertising measurement (Meta Pixel) runs only after you agree, in the countries where the law requires us to ask. Google Analytics counts visits anonymously. You can change your mind by clearing your browser data for this site.

Security

We use appropriate technical and organisational measures — encryption in transit, access controls, and row-level isolation so each account sees only its own data.

Who is responsible for your data

Pops AI is operated by Irad Deutsch, who is the data controller — the person responsible for how your personal information is handled. You can reach us any time through the support page in the app.